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Introduction

Cosmetic Dermatology India is the brainchild of Dr. Simal Soin, who has more than 13 years of expertise in non-surgical and non-invasive body rejuvenation and the field of aesthetics. She has trained at two of the most renowned Dermatology centers, London's St John's Institute of Dermatology and Addenbrookes hospital, University of Cambridge. Her clinic, AAYNA, is based in Mehrauli in New Delhi.

The Challenge

Being faced by a lot of competition by other dermatology centers, Cosmetic Dermatology India required to spread brand awareness to attract potential clients. Their website was not visible on the search engine for any relevant keywords. The challenge was to make their website receive better rankings on the search engine result page so that they are visible for the search queries.

Solution

Because they were initially competing for online branding, we believed that the first step should be to make their website appear on the search engine results and opt for SEO service. Through this process, we established trust in their target audience, bringing them more leads and conversions.

The following were the services that we provided them -

• We conducted a thorough keyword analysis to narrow down highly relevant keywords that improved the onsite traffic.
• We optimized their site with relevant content - information that their audience is searching for, to reduce their website bounce rate.
• We conducted a keyword analysis to come up with highly targeted keywords that lead to an increase in website traffic.

We as a best SEO company in Delhi India, strengthened their backlink profile and conducted on-page SEO to help them achieve good rankings in the search engines ultimately.